By TEMILADE ENIOLA
Unmoved by disdainful stares, popular South African artiste, DJ Sbu took to the busy streets of Joburg to hawk his Mofaya Energy Drink and promote his SLEF Benefit Concert .
His aggressive marketing approach has become one of the hottest trending topics on the social media and the streets.
Armed with a can of Mofaya, matching clothing and a large poster advertising a music concert in benefit of student funding – DJ Sbu sold his drink to drivers in peak traffic.
Hundred percent of the proceeds will be donated to students of the Sbu Leope Fund which provides tuition and accomodation for disadvantaged school kids.
The bold entrepreneur wasn’t shy as he walked up and down, selling the drink.
See what South Africans are saying about his ‘street credibility’