By TEMILADE ENIOLA
The city of Warri in Delta State is witnessing a breath of fresh air as a new radio station berths in the Warri neighborhood beaming signals of genuine transformation of the good old oil city, Delta State and indeed the Niger Delta region.
Rize 106.7 FM, the positively different radio station hit the airwaves late October testing its supersonic equipment in preparation for effective take-off in the last month of the year giving listeners in the Delta region a fresh opportunity to make choices.
The focus of the station currently beaming signals from its Esiton Link Road, off Ogunu Road in Warri is said to be inspirational with the objective of galvanizing the huge human resources available in the Niger Delta region to positive vocations for the proper development of the region.
Efforts to reach the pillar behind the station modeled after Rize FM in Atlanta, Georgia, Mr. Tony Mene Akpata proved abortive but a source close to his business empire on Ogunu Road, hinted that the proprietors are doing everything possible to re-order the priority of the youths of the area from militancy through a new wave of entertainment.
Unlike existing stations in the area, Rize FM tilts towards being identified as a family station with programmes appealing to all ages. The market woman, the commercial bus driver, the Keke and Okada rider and of course the guy next door can listen to the station in the language they all can understand including the widely spoken pidgin English.
The station obviously will offer a refreshing opportunity for listeners and advertisers who are bogged by unregulated and boring commercial programmes. In broadcasting, you cannot air adverts for straight 10 or more minutes and expect the listener to still stay tuned.