By FEMI SALAWU
Hennessy Artistry has unveiled its headliners for the year. They include the trio of Praiz, Burna Boy and Vector.
In its usual tradition, the artistes are expected to headline the Hennessy Artistry 2015 tour and produce a theme song.
According to Lere Awokoya, Hennessy Brand Manager, the premium cognac is celebrating its 250th anniversary this year, which makes the edition very unique.
“This year is set to be a more unique celebration of the relationship between Music and the Hennessy brand as it takes a new turn to re-emphasize Hennessy’s love for music hence, the theme for this year’s celebration; “Hennessy loves Music,”
“Hennessy in Nigeria has been known in recent times as a key player role in the growth of the music industry and as such, Hennessy is drawing attention to other genres in the music industry that may not be celebrated as they should in Nigeria”.
On what informed the choice of headliners, he explained “We want to explore music through our headliners’ experiences, their stories and their potentials. We are identifying with the artistes’ personal struggle of realizing and never giving up on their talents amidst all the challenges, especially in their choice of music genres”.
In Nigeria, since 2008, Hennessy has creatively engaged DJs, Producers, and Artistes. This year’s events will raise awareness for Hennessy’s love for music while providing an opportunity for its audience to own and identify with it. The Hennessy Artistry will be celebrated by brand representatives, brand ambassadors, lovers of Hennessy Cognac and a select group of affiliates who share the same interests as the brand. Previous Hennessy Artistry headliners include Jesse Jagz, Nneka, Cobhams, Kas, Jude “MI” Abaga, Banky W, Sir Shina Peters, Tiwa Savage, Ice Prince, El Dee, Bez, Wizkid, 2Face and other notable Nigerian acts.