By FEMI SALAWU
Hifrika, an exciting retail fashion brand has been launched with a new a campaign directed towards homeless children.
Hifrika is a new platform where customers find it easy to imagine, create and sell high-quality T-Shirts with beautiful designs with ease.
The brand took off officially on Sunday, December 13 with a T-shirt campaign tagged “Every Child Needs a Hero” and will run till December 31. With the campaign, Hifrika has offered well-meaning people an opportunity to put smiles on the faces of street and homeless children at Christmas, and at the same time, gett a beautifully designed quality T-Shirt.
“We are thrilled to launch our brand in Nigeria with this t-shirt campaign directed at street children,” says Dr Matthew Kuyoro, Hifrika’s co-founder. “With a t-shirt that serves as a ‘badge of honor’ for those who contribute to helping street children, the ‘Every Child Needs a Hero’ T-shirt acknowledges and exhibits our humanity and willingness to help others live better lives.”
In collaboration with Child Life-line, a non-governmental organization whose focus is on rescuing, rehabilitating and helping to give these kids a chance at a better life, Hifrika is helping to encourage them and put smiles on their faces in the spirit of the season.
Just in time for the holiday season, street kids such as Damilola Onalaja and Bassey Ekong who ordinarily might have experienced another holiday season of neglect, abuse, hopelessness, devastation and sadness; would have a happier Christmas. This is all because of willing and compassionate individuals like you and us who are contributing to making the world a better place.
Hifrika is working towards giving hope to those who need it the most. From children who have no homes to entrepreneurs who have to face the barriers between great ideas and the realities of the market, Hifrika bridges the gap. The idea is to remove the barriers between great ideas (including superb t-shirt designs) and what it takes to bring them to the market.
By removing almost every ‘pressure point’ and eliminating every risk, Hifrika has launched a platform where millions can be empowered to launch their own t-shirts with the same economies of scale and quality of an existing major retail brand. Now, more individuals have the chance to make meaningful profits to support their hobbies, families, and benefit their communities.